About Savour Muskoka
Our Vision:
To provide the consumer with a wide selection of regional culinary products, experiences and packages that are unique to Muskoka and that can be marketed successfully to the visitor market.Mission:
Our mission is to facilitate the successful development of the Muskoka region as a dynamic culinary tourism destination, by promoting all sectors of the economy with an interest in local food and drink.
Goals:
- To increase revenue for all stakeholders, particularly in the shoulder seasons through the development of a recognizable culinary product.
- To improve cross promotion of regional culinary offerings.
- To market products and services from the Muskoka / Parry Sound region both locally and to the visitor market.
- To provide culinary tourism educational and support services to the partners of SAVOUR Muskoka.
- To improve communication between growers, microprocessors, accommodation stakeholders, restaurants, chefs and the retail sector.
- To be a self-sustaining non-government organization.
- To have a current ongoing inventory of locally grown / made products.
Overall, culinary tourism in our region has a proud history but its most recent chapter began in the 1800's with the arrival of tourists on steamship and train for summers at area resorts and cottages. Indeed, many of the first resorts evolved from farming operations started by settlers. At one time, much of the fresh produce consumed by visitors was grown locally and to this day Butter & Egg Road near Milford Bay serves as a reminder of the many farms that used to supply dairy products to tourists. Through SAVOUR Muskoka you now have the opportunity to experience the uniqueness of our culture through local food and drink. In December 2004, area representatives from the agricultural, hospitality, retail, and micro-processing industries came together and created a plan to promote the Muskoka/Parry Sound region as a dynamic culinary tourism destination.
You can now choose from a wide variety of quality culinary events, trails, packages and experiences as you explore Muskoka & Parry Sound. To ensure that what you buy is either processed in Muskoka or grown locally look for the SAVOUR Muskoka logo at area farmers' markets and retail locations. When you dine at Member restaurants, signature items will be highlighted with the logo indicating that they have been made with local product.
Recent Press Releases
To find out more about Membership in SAVOUR Muskoka please contact us here or review the documents below:
- Membership Farmers 2010 (PDF)
- Membership Retail 2010 (PDF)
- Royal Agriculture Fair Cooking Stage Feedback (coming soon)
Collaborative Research Projects that SAVOUR Muskoka has participated in: